Our Team

Hengchen Dai, Ph.D.

Nudge Unit Co-Director, Associate Professor, UCLA Anderson School of Management

Richard Leuchter, MD

Nudge Unit Co-Director, Assistant Professor-in-Residence, UCLA DGSOM

Anderson

Alicea (Allie) Lieberman, Ph.D., MPH

Assistant Professor, UCLA Anderson School of Management

Craig Fox, Ph.D.

Professor, UCLA Anderson School of Management

Jana Gallus, Ph.D.

Associate Professor, UCLA Anderson School of Management

Ilana Brody

Ph.D. Student, UCLA Anderson School of Management

External Collaborators

Jose Arellano

Ph.D. Student, Carnegie Mellon University

Joseph Reiff, Ph.D.

Assistant Professor, University of Maryland Robert H. Smith School of Business

Silvia Saccardo, Ph.D.

Associate Professor, Carnegie Mellon University Department of Social and Decision Sciences

DGSOM/UCLAHS

Anna Dermenchyan, Ph.D., RN

Interim Chief Quality Officer, UCLA Department of Medicine

William Turner

Nudge Unit Clinical Research Coordinator

About Danielle Seiden

Danielle Seiden, MPP

Nudge Unit Program Manager

Sitaram Vangala

Principal Statistician Supervisor, UCLA Division of General Internal Medicine and Health Services Research

Jeffrey Fujimoto, MD, MBA

Medical Director of Ambulatory Quality, UCLA Health Department of Medicine

About Andrea Low

Andrea Low, Ph.D.

PhD Student at UCLA Anderson School of Management

Irais Gallardo (student volunteer)

Irais Gallardo

Student Volunteer

Alumni

Amber Tang, MD

2025-2026 General Cardiology Fellows; Stanford University

About Daniel Croyman

Daniel Croymans, MD, MBA

Vice President Of Value Based Care & General Manager at SCAN

About Justin Zhang

Justin Zhang, MD

Internal Medicine Resident Physician

About Nat Pedley

Nat Pedley, MD

Internal Medicine board-certified primary care physician at Early Medical