About

The UCLA Nudge Unit is an interdisciplinary collaboration between the Department of Medicine (DOM) and the Anderson School of Management 

We utilize theories from behavioral and psychological science to optimize outcomes across the healthcare delivery system. We have advised on several DOM Quality initiatives ranging from maximizing patient engagement in preventive care to identifying drivers that impact the effectiveness of physician incentive programs. 

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What We Do

Applying a staged evaluation approach, we assess the effectiveness of interventions along a funnel of desired behavior outcomes, with success ultimately defined as the desired physician or patient engagement...

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What is a Nudge?

Popularized by Richard Thaler and Cass Sunstein (2009), nudges—light-touch interventions or changes in the environment that promote desired behavior changes without limiting freedom of choice or significantly altering economic incentives...

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