Alicea (Allie) Lieberman, Ph.D., MPH

Alicea Lieberman. Alicea (Allie) Lieberman is an assistant professor of marketing and behavioral decision making at the UCLA Anderson School of Management. Her research focuses on behavior change with an emphasis on improving individual and societal health and well-being. She examines questions such as how to encourage people to initiate and persist in healthy behaviors—including daily behaviors such as exercise and healthy eating, as well as more intermittent behaviors such as cancer screening. By examining the psychological and motivational processes underlying consumers’ behaviors, she is better able to design interventions that promote positive behavior change.

Lieberman’s research has been published in top-tier academic journals such as the Journal of Consumer Research and Organizational Behavior and Human Decision Processes. For her work, she has earned several accolades, including the 2020-21 AMA CBSIG Rising Star Award, recognition as a 2023 MSI Young Scholar, and designation as a 2023-24 Society of Hellman Fellow.

Prior to pursuing her doctoral studies, Lieberman received her master’s in public health and worked for several years evaluating state and federal behavior change marketing campaigns on a variety of health topics. Much of Lieberman’s current work draws on her experience in behavioral science and public health to improve health and well-being. She earned a BA from The George Washington University and an MPH from The University of North Carolina at Chapel Hill. Her PhD is from the University of California, San Diego where she also served as a postdoctoral scholar.