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Headshot of Alicea Lieberman, Ph.D.

Alicea (Allie) Lieberman, Ph.D., MPH

Assistant Professor, UCLA Anderson School of Management

Dr. Lieberman is an Assistant Professor of Marketing and Behavioral Decision Making at The UCLA Anderson School of Management

Headshot of Amber Tang, MD

Amber Tang, MD

2025-2026 General Cardiology Fellows; Stanford University

Amber is an internal medicine resident at UCLA and is the current project lead on the UCLA Health Patient Cardiology Care Gaps initiative.

Headshot of Craig Fox

Craig Fox, Ph.D.

Professor, UCLA Anderson School of Management

Craig Fox, PhD is Harold Williams Professor of Management, and also Professor of Psychology and Medicine at UCLA.

About Danielle Seiden

Danielle Seiden, MPP

Nudge Unit Program Manager

Danielle Seiden, MPP, PMP is the Program Manager of the UCLA Nudge Unit.

Headshot of Hengchen Dai

Hengchen Dai, Ph.D.

Nudge Unit Co-Director, Associate Professor, UCLA Anderson School of Management

Hengchen Dai

Headshot of Ilana Brody

Ilana Brody

Ph.D. Student, UCLA Anderson School of Management

Ilana is interested in the psychology of resource allocation, from the perspective of both givers (e.g., donors) and receivers (e.g., welfare recipients).

Headshot of Jana Gallus, Ph.D.

Jana Gallus, Ph.D.

Associate Professor, UCLA Anderson School of Management

Jana Gallus, Nudge Unit, Behavioral Decision Making, Strategy